Although Broadie declines to discuss the details of his dealings with the club maker he’s comfortable saying that his data-based projections of future performance helped solidify the company’s decision to sign Jon Rahm to an endorsement deal.
Rather than seek counsel he gleaned his understandings of the swing by poring over golf-instruction books and magazines and by watching middling players at a club where he sometimes caddied. The result was an unsightly set of fundamentals.
In time he self-corrected whittling his scores into the 80s which still wasn’t good enough to make his high school team. In college at Cornell he played sporadically and then more frequently while earning a Ph.D. in applied mathematics at Stanford an institution blessed with a friendly year-round climate and a killer campus course.