The winner of the third leg of the FedEx Cup Playoffs the BMW Championship brings home a hefty check and gets one step closer to the $10 million grand prize. The total purse for BMW Championship at Aronimink Golf Club in Newtown Square Penn. is $9 million and the winner receives $1.62 million.
At 61 lean and low-key Broadie cuts an understated profile that belies his outsize impact on the game. To his peers and protégés at Columbia Business School where he has taught since ’83 Broadie is known as the Carson Family Professor of Business with an expertise in the pricing of derivative securities. But to members of golf’s firmament he’s something of a walking Watson — as in the computer not Tom.
A new day in golf analytics had arrived. Although Broadie hadn’t set out to rattle the establishment many of his findings proved convention-shaking. Notable among them was one that poked a hole in the gospel of the short game: the familiar observation widely taken as adage that the fastest way to lower scores was to sharpen your skills from 100 yards and in.